Saturday, April 23, 2016, 7:00 PM
400 South Temple, Salt Lake City, UT
Jerry "J Boog” Afemata, a reggae singer of Samoan descent, was born in Long Beach and was raised in Compton, California. St...eeped in Samoan culture and as the son of a Samoan chief, J Boog’s large family has had a huge impact on his artistry. He is the youngest of seven brothers and one sister. He credits his sister with being one of his earliest musical influences. She played piano and he began to sing along when she brought home a Bob Marley songbook. Each sibling offered exposure to other genres, such as rap and R&B, which allowed J Boog a sense of freedom to be himself. This variety of musical influence combined with Reggae’s feel good sound that was embraced by the whole Afemata family, J Boog was set on a path to creating his own unique reggae sound.
J Boog is keeping true to his namesake. Nicknamed “Boog” by his siblings because he could never sit still for long, J Boog is currently living and traveling between Hawaii and California. J Boog has not taken a break since the release of his debut album "Hear Me Roar" in 2007. It was his close collaboration with island music pioneer, George "Fiji" Veikoso, whom he met in 2005, that has helped spur the creation of J Boog’s unique sound, as well as pave the way for many other Polynesian artists. Another great milestone in the creation of J Boog’s debut album was when he joined the Hawaii/San Francisco based musical family, Wash House Music Inc. This collaboration started J Boog on a journey that would keep him plenty busy and would also provide the influence for his follow-up album.
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