Los Angeles, CA — Sundance Institute today announced the appointment of Jared Hendler as Director of Marketing and Communications, responsible for overseeing all external communications for the Institute, including supervision of marketing, social media and media relations. He begins today and is based in the Institute’s Los Angeles office.
In his new role as part of the Senior Leadership group, Hendler will supervise brand strategy and messaging, develop methods to grow constituencies, and launch new collaborations to tell the story of Institute artists, programs and activities. He will report to Executive Director Keri Putnam and work closely with Jessica Buzzard, Director of Marketing; Joseph Beyer, Director of Digital Initiatives; and Casey De La Rosa, Director of Media Relations.
Putnam said, “We are pleased to welcome Jared into this new leadership role with Sundance Institute. Together with the artists we support, the Institute is embracing the changes that come with the growing and evolving digital landscape for building community and sharing content. We look forward to working with Jared to provide both artists and audiences with unique experiences and value.”
read more - http://www.sundance.org/blogs/news/sundance-institute-announces-new-director-of-marketing-and-communications
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